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The Small Business Success Podcast, by Infusionsoft

The journey to success in small business is long and difficult—don’t go it alone. Join Infusionsoft co-founders Clate Mask (CEO) and Scott Martineau, two of the most respected names in small business, for an open and real conversation about what it takes to achieve the business growth you’re looking for. They’ll share triumphs, failures, and lessons learned in their 15-year journey from struggling entrepreneurs to executive leaders of a multimillion-dollar software company. Additional entrepreneurs from around the world join the dialogue to share small business tips and business inspiration. This podcast is dedicated to the brave, passionate professionals leading the charge for small business success everywhere in the world.
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The Small Business Success Podcast, by Infusionsoft
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Now displaying: August, 2017
Aug 30, 2017

A listener asks if competence or character is more important when running (or hiring new employees for) your business.  Clate answers, and Scott refuses to.  Listen to find out why.

Join Infusionsoft executives at Elite Forum, which helps growing businesses lead their teams to success.

Aug 23, 2017

Clate and Scott answer a listener question—when should you consider adding outbound sales, especially when you already have a healthy inbound flow of leads and sales?  


Get the most out of prospects by refining sales pipeline with “The 7 Sales Pipeline Stages Every Small Business Should Use

Aug 16, 2017

Today we answer a listener question and bring in our content and email marketing experts to talk about getting and closing leads using educational and promotional webinars.


Check out our interactive email copy tool to help you quickly write effective emails, for your webinars or anything else, at infusionsoft.com/drip-now.

Aug 9, 2017

Holly DeVito is the CEO and founder of Sum of All Numbers, a bookkeeping company that specializes in helping entrepreneurs increase their profits.  Her burning question is how to change from a word-of-mouth business to a faster growing, marketing savvy company, all while no longer being the person doing face-to-face sales.  Clate and Scott walk her through lead magnet ideas—and some equations befitting the name of her business—while discussing how much money is the right amount to spend to acquire new customers.

Mentioned in this Episode:

Profit First by Mike Michalowicz

To learn how to capture leads in your business, check out The Small Business Guide to Capturing Leads.

Aug 2, 2017

Chris Prefontaine of Smart Real Estate Coach has a great problem - he’s getting a lot of revenue out of his small list, but he wants to grow his list even more. How can he do that? Clate and Scott to the rescue! They advise Chris to step back and take a look at the fundamentals: Is he crystal clear on his target audience? Do you have goals and reliable ways to track them? Psychographics play a big role.

Check out our video on psychographic segmentation to learn more and this post about why psychographic segmentation is more important that customer demographics.

Once you know what you want to do with your psychographics, check out our guide to taking your CRM list to the next level with segmentation.

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