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The Small Business Success Podcast, by Infusionsoft

The journey to success in small business is long and difficult—don’t go it alone. Join Infusionsoft co-founders Clate Mask (CEO) and Scott Martineau, two of the most respected names in small business, for an open and real conversation about what it takes to achieve the business growth you’re looking for. They’ll share triumphs, failures, and lessons learned in their 15-year journey from struggling entrepreneurs to executive leaders of a multimillion-dollar software company. Additional entrepreneurs from around the world join the dialogue to share small business tips and business inspiration. This podcast is dedicated to the brave, passionate professionals leading the charge for small business success everywhere in the world.
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The Small Business Success Podcast, by Infusionsoft
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Now displaying: 2017
Jun 21, 2017

Pam Dierks of Dierks Farms has moved past putting their grassfed beef in the grocery store - instead it’s shipped direct to customers. This idea was a major innovation for Dierks Farms, and this year they won our Small Business ICON award.

Pam chats with Clate and Scott about moving to a subscription model, marketing directly to a consumer instead of through the commodities market, and how automation has enabled her to help pass down the farm to her sons.

We visited Dierks Farms - watch their video here!

Learn how Pam’s Infusionsoft indoctrination sequence works here.

Want to learn more about automation? Check out our ebook “25 Things Every Small Business Should Automate

 

Jun 16, 2017

[We apologize for uploading the wrong episode!  Here is the correct one.]

Ronan Galvin is the co-founder of Kickstagram, one of this year’s Small Business ICON finalists. Ronan chats with Clate and Scott automation and how it simplifies things, and how he was able to use it to grow his client base without over-scaling his sales team.

Want to learn more about automation? Check out our ebook “25 Things Every Small Business Should Automate

We visited Kickstagram to get their story - check it out here

Learn more about ICON

 

Jun 7, 2017

 

Nate Shaw and Peira Moinester are business partners at Brooklyn Music Factory and they want to know, what do they do if they’re not confident that their people are the right people to get them to $3 million in annual revenue? Clate and Scott tackle this question in our very first hot seat.

Clate and Scott point out that, if you want your people to be the people to get you to a goal, you need to first be the owner that gets your company to its goal. Listen as they coach Nate and Peira on getting clear on how to move to the next stage of their business.

Want to learn more about Brooklyn Music Factory? Check out the story we wrote when we visited them, The Kids Are Coming Up From Behind.

Mentioned in this episode:

Multipliers” by Liz Wiseman

Grow your business with purpose with our 2017 Strategic Planning Kit.

Check out this and other episodes at smallbusinesssuccess.com

 

 

May 31, 2017

Author, business coach, and Entreleadership speaker Christy Wright returns to follow up on smartly managing your time. And a big part of using your time successfully in your business? Delegation. This means letting go and letting someone else do some of the work for you. Christy also suggests scheduling your time, and specifying what each block of time is for.

Check out Christy’s new book, Business Boutique.

Grow your business with purpose with our 2017 Strategic Planning Kit.

Check out this and other episodes at smallbusinesssuccess.com

 

May 24, 2017

Christy Wright is the author of the new book “Business Boutique” and teaches entrepreneurs around the world how to start, run, and grow their business. A Dave Ramsey and Entreleadership speaker, Christy shares her advice about how to create more time in your life by prioritizing the things that really matter, and how to be nice, honest, and say “no” all the same time.

Grow your business with purpose with our 2017 Strategic Planning Kit.

Check out this and other episodes at smallbusinesssuccess.com

May 17, 2017

Being married takes work - but what if you work with your spouse, too? Ronnie and Lamar Tyler have been doing that for 10 years now. They started BlackAndMarriedWithKids.com a decade ago and they joined us at ICON to talk about how they do that. If you’re thinking, “But how do they do that?” Well, you’re not alone.

So what does it take to run a business with your spouse? According to Ronnie and Lamar, it comes down to support, having appreciation for your spouse, mutual respect, and trust. Basically, the things you need for a great marriage are things you need to succeed in business together, too. Tune in to hear how Ronnie and Lamar actually make it work.

Dream big and grow your business with our ebook “Harness Your Inner Genius

Check out this and other episodes at smallbusinesssuccess.com.

May 10, 2017

It’s the bane of nearly every small business - sales. When you’re not selling enough, do you need a new product, or is there a way to better refine what you already have? We bring in JImmy Talbert, Infusionsoft’s conversion marketing manager, to discuss this listener-submitted question about how to get more sales.

More often than not, the problem isn’t a tool, skill, or product. The problem is that the the process isn’t focused enough. Jimmy talks about what you sell specifically and who to sell it to, finding the perfect customer, creating a logical progression, and making sure you have the offering that your perfect customer needs.

Past episodes on re-engaging your leads:

Re-engage Your Leads Part I

Re-engage Your Leads Part II

Re-engage Your Leads Part III

Take your sales and marketing to the next level with “7 Steps to a Complete Small Business Sales and Marketing Plan

Check out this and other episodes at smallbusinesssuccess.com.

May 3, 2017

Don’t want to run your business in debt? You don’t have to. Our special guest Chris Hogan, author and Dave Ramsey personality for Entreleadership, explains how and why you should run your business debt free. Hogan talks about why debt is a thief, how to deal with emergencies and big expenses, and creating a cushion for peace of mind.

We also bring in Infusionsoft VP of comptroller Scott Stagg to give his perspective on debt and small business finance.

For Entreleadership’s Guide to running your small business debt free, text debtfreeguide to 44222, or click here!

Grow your business with purpose with our 2017 Strategic Planning Guide

For more resources, check out entreleadership.com

Apr 26, 2017

What do you do when you just can’t get past something - and that something is all in your head? Self-worth and confidence issues are real problems that entrepreneurs face all the time. Clate and Scott take on this listener-submitted question Dan Ralphs, Infusionsoft’s dream manager (aka fairy godmother).

Dan talks about getting out of mental ruts by getting out of physical ruts first; getting the brutal facts out there so you can deal with them, and getting paralyzed by the fear of perfection.

Want to learn more about dreaming big for your business? Download our ebook “Harness Your Inner Genius.”

 

Mentioned in this episode:

Conquer the Chaos” by Clate Mask and Scott Martineau

Loving What Is” by Byron Katie

Startup Communities” by Brad Feld

Power of Positive Thinking” by Norman Vincent Peale

Apr 19, 2017

Lamar Tyler is one half of Tyler New Media, which started ten years ago as a blog, blackandmarriedwithkids.com. He ran it with his wife, Ronnie, to promote positive images of marriage and parenting in the African American community. Though it started as a passion, today Tyler New Media has blossomed into a brand that encompasses live events, products, and even films. Lamar talks with Clate and Scott about being life and business partners with your spouse; how automation helped him grow Tyler New Media; and building a team and a culture.

Want to learn more about automation? Check out “25 Things Every Small Business Should Automate.”

Apr 12, 2017

Laura Roeder is the owner of Meet Edgar, a social media content scheduler that saves time and makes sure you’re getting the most out of your posts.  Laura walks us through why content matters, the how to get outside of yourself and hire your first employees, and why recurring revenue should be every small business owner’s dream.

 

Learn how to market your business with “A Small Business Guide to Content Marketing

Apr 6, 2017

Enjoy this rebroadcast of Episode 5 - Disciplined Optimism.  We'll back next with new content!

What do Clate and Scott think is the silent killer for small businesses? The inability to cultivate disciplined optimism. Disciplined optimism is a balance between having a positive attitude while being willing to face the brutal facts of your current reality. Clate and Scott talk about why that optimism is so critical to the survival of your small business and how to harness it to help your business and your team succeed.

Want to get a leg up on your small business strategy? Check out our e-book “Your Game Plan”!


Check out this and other episodes at smallbusinesssuccess.com.

Mar 29, 2017

Marcus Lemonis, star of The Profit, joins us to talk about how small businesses can use data to attract new customers, and maintain the ones you have.

He expands on the importance of focusing on the data that creates the highest return on investment, and finding the balance between betting the farm on data, and doing nothing.  

Mar 22, 2017

Our resident SEO expert Andrew Taylor answers your questions, including why regular content improves SEO, why it’s important to avoid “unnatural” activities, how to rank well for local search results, the cost of free content, and finding a good cadence.

Check out our interview with Moz’s Cyrus Shepard about how to improve your website with SEO

Also, download our own SEO Guide for Small Businesses.

 

Mentioned in this episode:

Google Analytics

Google’s SEO Starter Guide

Moz

SearchEngineLand.com

 

 


 

 

Mar 15, 2017

Marcus Lemonis, star of The Profit, joins us to talk about how he helps struggling small businesses.  In this episode we cover how to move past your broken thought processes, become the conductor of your business, and how focusing on the fundamentals of people, process and product keeps you on track to be successful.

Mar 8, 2017

Μost small business owners have two problems when it comes with writing copy: They don’t know what to say, or the do know what to say but don’t know how to say it. Infusionsoft’s head of copy Clare Kirlin chats with Clate and Scott about how to break it down to get people to do what you want to do, how to write to the right people, and how to overcome the blinking cursor of death.

Want more tips to more effective writing? Check out The Small Business Guide to Writing Copy That Converts

Check out this and other episodes at smallbusinesssuccess.com.

Mar 3, 2017

Marcus Lemonis, star of The Profit, joins Clate and Scott to talk about his background, how he helps struggling small businesses, and how to define success. He also discusses what ICON attendees can expect from his keynote at Infusionsoft's annual conference.

Feb 22, 2017

It took an FBI agent appearing at John Jantsch’s office for him to rethink his target market (the agent wasn’t interested in him, but in a client). But Duct Tape Marketing has thrived, and its founder John Jantsch talks to Clate and Scott about managing a business where all employees are remote, tools to help foster communication between people who aren’t together, why duct tape is like Chuck Norris, and how to be intentional about growth.

 

Grow your business with purpose with our 2017 Strategic Planning Kit.

 

Mentioned in this episode:

The Wealth of Nations” by Adam Smith

Built to Last” by Jim Collins

Good to Great” by Jim Collins

Asana

Basecamp

Slack

Feb 15, 2017

How do you interview, say, a software developer for your business when you don’t know the first thing about, well, anything that has to do with that job? The stakes are high, especially for your first few hires.

Back by popular demand, Infusionsoft hiring partner Lauren Borgeson talks with Clate and Scott about exactly how to evaluate candidates who have skillsets completely different from your own. Here are her suggestions:

  • Online assessments like a Myers Briggs assessment or https://tests4geeks.com
  • Leaning on your network and asking them to be part of the interview process
  • Giving candidates projects or tests that align with what they’d be doing for you

Learn more about Infusionsoft’s culture: https://www.infusionsoft.com/about/culture

Plus, check out these articles that Lauren wrote for the Infusionsoft Knowledge Center:

3 Hiring Tips for Your Small Business

Three Tips to Make a Sales Hire That Aligns to Your Culture

Want more hiring tips? Check out our Sales Team Hiring Guide and our Hiring Kit!



Feb 8, 2017

David Finkel started Maui Mastermind not because he had to - he had already grown and sold a coaching business - but because he wanted to help small business founders grow their business to operate independently of them. He talks to Clate and Scott about losing staff and clients, narrowing your focus and handing off ownership of key functions and responsibilities.

Grow your business with purpose with our 2017 Strategic Planning Kit.

Mentioned in this episode:

Build a Business Not a Job!” by David Finkel and Stephanie Harkness

Elite Mastermind

Check out this and other episodes at smallbusinesssuccess.com.

Feb 1, 2017

One of the biggest, most persistent challenges small business owners face is finding - and hiring - good talent. So Clate and Scott talked to Lauren Borgeson, a hiring partner at Infusionsoft, to talk about the tools and resources that you can use to help you find and hire the best people.

Here are the resources that Lauren shared:

Online resources:

Facebook groups, CraigslistTwitterMonsterStartUp HireIndeedLinkedIn groups

Networking groups, meetup.com, and referrals

Plus, check out these articles that Lauren wrote for the Infusionsoft Knowledge Center:

3 Hiring Tips for Your Small Business

Three Tips to Make a Sales Hire That Aligns to Your Culture

Want more hiring tips? Check out our Sales Team Hiring Guide and our Hiring Kit!

Jan 25, 2017

Good lead magnets are all about building a relationship, but how do you get people to see them? Director of content Carey Ballard and demand gen specialist Jared Kimball talk with DigitalMarketer’s VP of marketing Molly Pittman to talk about driving leads and eyeballs.

The biggest piece of the puzzle? Retargeting. It helps you pick up a conversation where it left off. Also, don’t be afraid to create content that covers a topic more than once. Remember: your audience is a revolving door, and they haven’t read everything you’ve written.

Want to read more about building your funnel around a lead magnet? Check out our ebook, “The Small Business Guide to Capturing Leads.”

Mentioned in this episode:

DigitalMarketer’s Facebook Ad Template lead magnet

Check out this and other episodes at smallbusinesssuccess.com.

Jan 20, 2017

Today we are announcing 3 new episode formats for the Small Business Success Podcast.  

The number one change is that we are now looking to answer your questions or even have you on the show!  Go to smallbusinesssuccess.com/questions to read about the new formats and submit your questions, or listen to the show!

Jan 18, 2017

A lead magnet is a crucial centerpiece in your lead capture strategy, but determining what people want to read in exchange for their information can be harder than it sounds. For insight into all things lead magnet, our director of content Carey Ballard and demand gen specialist Jared Kimball speak with Molly Pittman, VP of marketing at DigitalMarketer.

Carey, Molly, and Jared talk about creating content that is  relevant to the day-to-day pains your target audience experiences; how to determine what format your content should be in; and how to use that content and build your funnel around it.

Tune in next week to learn about driving people to your lead magnet and getting it to convert into customers.

Want to read more about building your funnel around a lead magnet? Check out our ebook, “The Small Business Guide to Capturing Leads.”

Mentioned in this episode:

Rev.com

Check out this and other episodes at smallbusinesssuccess.com.

Jan 11, 2017

Clate and Scott are frequently asked about their experiences with venture capital. Last week’s guest, Drew Doolan, asked Clate and Scott after the recording about their experiience with venture capital. Would they do it again?

Short answer? Yes, but Clate and Scott delve into the why, the how, and the outcome of making the decision to seek venture capital.

Looking to purposefully grow your business? Check out our 2017 Strategic Planning Kit

Drew is a member of Elite Forum.

Check out this and other episodes at smallbusinesssuccess.com.

 

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