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The Small Business Success Podcast, by Infusionsoft

The journey to success in small business is long and difficult—don’t go it alone. Join Infusionsoft co-founders Clate Mask (CEO) and Scott Martineau, two of the most respected names in small business, for an open and real conversation about what it takes to achieve the business growth you’re looking for. They’ll share triumphs, failures, and lessons learned in their 15-year journey from struggling entrepreneurs to executive leaders of a multimillion-dollar software company. Additional entrepreneurs from around the world join the dialogue to share small business tips and business inspiration. This podcast is dedicated to the brave, passionate professionals leading the charge for small business success everywhere in the world.
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The Small Business Success Podcast, by Infusionsoft
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Now displaying: November, 2016
Nov 30, 2016

Paul Tobey, CEO of Training Business Pros, wasn’t always an entrepreneur–in fact, he “fell out of the music industry” after years as a professional jazz musician. He and his family lost 22 years of hard work and had to rebuild, starting out with him and his family living in his parents’ house. Paul talks with Clate Mask and David Bonney about making it after years of hard work and trying to find employees who weren’t just punching a clock. As Clate says, if you have employee problems pulling you back, it’s not the employee, it’s you.

What to do? Your purpose, values, and mission will really help you attract the right people who match your values and fit their role. Plus, David shares his 5 C’s for hiring right.

Ready to get started on hiring better? Check out our “Sales Team Hiring Guide.

The Alchemist” by Paolo Coelho

The Pilgrimage” by Paolo Coelho

Secrets of the Millionaire Mind” by T. Harv Ecker  

“Property Prosperity” by Dolf De Roose

The books of Jim Collins

The books of Gary Zukav

 

Check out this and other episodes at smallbusinesssuccess.com.

Nov 23, 2016

Stephanie Holmes faced condescension when she floated the idea of deviating from just selling financial services. She wanted to help people change their spending habits, structure their debt, and have the life they want, and she had to start her own practice to do it. She later sold it when she started The Money Finder, of which she is currently the CEO. She chats with Clate and Scott about naysayers who tell her she’s a “stupid little girl,” seeing challenges as adventures, business inspiration, and how to grow a team and make sales happen without her direct involvement.

Mentioned in this podcast: Banker to the Poor” by Muhammad Yunus.

Want to hire better like Stephanie? Check out our “Sales Team Hiring Guide.”


Check out this and other episodes at smallbusinesssuccess.com.

Nov 16, 2016

It’s time to get into the nitty gritty of re-engaging unconverted leads. David Bonney, Carey Ballard, and demand generation specialist Jared Kimball talk email subject lines, preview text, email layout, CTAs and more. It comes down to proving to your recipients that your email not only deserves to be read, but that you deserve to be engaged with.

Want to write better re-engagement emails? Check out our ebook, “The Small Business Guide to Writing Copy That Converts.”

Also check out our free email template pack, “10 Emails You Need to Close a Sale.”

Mentioned in this episode:

Made to stick” by Chip and Dan Heath

Hemingway App

Project Planning Framework

The Typical vs Perfect Customer Lifecycle

 

Check out this and other episodes at smallbusinesssuccess.com.

Nov 9, 2016

On Friday, November 4, 2016, Arizona Sen. John McCain and former Massachusetts Gov. Mitt Romney held a forum with Infusionsoft CEO Clate Mask at Infusionsoft’s headquarters.* Organized by McCain’s office during his re-election campaign, the forum’s focus was on small business growth and policies that enable that growth.

Romney talked about raising wages and strengthening the economy through helping small businesses succeed and what venture capital firms examine when considering making an investment in a company. McCain discussed the Affordable Care Act, the American spirit of entrepreneurship, and providing opportunities to veterans. Mask encouraged politicians to consider small business growth a matter of national security and shared the policies he thinks place more challenges on small businesses.

And of course, McCain and Romney discussed the presidential election and their thoughts on how our next president should work with Congress and the American people.

Mentioned in this episode:

Conquer the Chaos” by Clate Mask and Scott Martineau

Register for ICON, Infusionsoft’s yearly conference

Check out this and other episodes at smallbusinesssuccess.com.

*This event and podcast episode are not a political endorsement from Infusionsoft. We welcome any policy maker of any political persuasion to visit Infusionsoft to discuss small business growth.

Nov 2, 2016

Aly Saxe had already founded and grown a successful PR firm when, with two babies, she decided to start her PR software company Iris PR. Why would she leave the perfect business to start a new one? Aly talks with Clate Mask and Scott Martineau about tenacity, why it doesn’t work to chase two dreams, and creating a product that changes customers’ lives.

Growing your first, second, third or more business? Save time and automate. Check out “25 Things Every Small Business Should Automate.”

Connect with Aly:

Email: aly@myirispr.com

Twitter: @Aly_saxe

 

Check out this and other episodes at smallbusinesssuccess.com.

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