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The Small Business Success Podcast, by Infusionsoft

The journey to success in small business is long and difficult—don’t go it alone. Join Infusionsoft co-founders Clate Mask (CEO) and Scott Martineau, two of the most respected names in small business, for an open and real conversation about what it takes to achieve the business growth you’re looking for. They’ll share triumphs, failures, and lessons learned in their 15-year journey from struggling entrepreneurs to executive leaders of a multimillion-dollar software company. Additional entrepreneurs from around the world join the dialogue to share small business tips and business inspiration. This podcast is dedicated to the brave, passionate professionals leading the charge for small business success everywhere in the world.
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The Small Business Success Podcast, by Infusionsoft
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Jan 25, 2017

Good lead magnets are all about building a relationship, but how do you get people to see them? Director of content Carey Ballard and demand gen specialist Jared Kimball talk with DigitalMarketer’s VP of marketing Molly Pittman to talk about driving leads and eyeballs.

The biggest piece of the puzzle? Retargeting. It helps you pick up a conversation where it left off. Also, don’t be afraid to create content that covers a topic more than once. Remember: your audience is a revolving door, and they haven’t read everything you’ve written.

Want to read more about building your funnel around a lead magnet? Check out our ebook, “The Small Business Guide to Capturing Leads.”

Mentioned in this episode:

DigitalMarketer’s Facebook Ad Template lead magnet

Check out this and other episodes at smallbusinesssuccess.com.

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